Lafayette Times

Tippecanoe County spent $31,441,226 on men's collegiate football teams in 2023, an increase of 26.5% over the previous year, according to the U.S. Department of Education.

This translates to roughly 29.9% of all spending for sports teams at the Purdue University-Main Campus, the only institution in the county during the 2023 season.

The average sports expenses at Tippecanoe County have grown 80.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$31,441,226	29.9%
2022	$24,857,827	27.7%
2021	$18,822,482	27.2%
2020	$23,815,344	28%
2019	$27,342,141	30.2%